The Company
Vataly hopes to strike a cord with consumers who want more information on where and what conditions their clothes are made (the intelligent customer).
Providing value to our customers is what matters most to us.
Vataly is an online clothing retailer, we are on a mission to arm consumers with enough information to be responsible shoppers.
We are India’s first 100% transparent retail company.
Breaking traditional retail conventions.
We at Vataly have a straightforward mission: to provide low-cost, luxury-quality clothing for men and women, all without the middleman mark-ups.
We Consume 1000’s of things on a daily basis but what do we really know about them? What conditions are they made in? How long will they last? Are we getting true VALUE, for what we pay?
These were some of the questions that led us to create the brand Vataly, it is a portmanteau for VA (value) TALY (perpetually).
Our Mission
We are a young team in a competitive space, the thing that motivates us everyday—we love our basics— We do make small bets in areas that might seem speculative to larger retail brands. Yes! We’re worried as to what people will think of our mission, but when you want to change the way things work you need to do things that others wouldn’t dare to do.
Our Vision
Our approach to the fashion industry is unorthodox, with an unconventional spirit and the “no-logo” philosophy. Vataly produces everything it sells from scratch. We choose which fabrics to buy, what colours to dye them with, and what clothing to make and make them in the same facility the luxury brands use. We educate our customers, by exposing our own production and costing with the mark-ups.
The Founder
Aman Majithia is the Founder of Vataly, India’s first ever transparent retail company. Aman graduated from college in 2013 with a dual degree in Economics and Political Science at Drexel University. He worked in Philadelphia for one year at a Fortune 500 company, Affiliated Computer Service (ACS) Inc.
On returning to India and while working in a Pharma company Aman thought, “What if companies were more transparent with their quality and systems with the end users?” Aman left his job in the spring of 2016 to start his own business. In conversation with Dominic Rebello, Aman reveals the reason that led him to create the brand Vataly.
Which is a portmanteau for VA (value) – TALY (perpetually).
10,000+ Happy Customer
6 Years of Experience
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